The Mixologer Content Creators

About Us

The Mixologer was founded in 2019 with a simple belief: elevated cocktails should feel effortless, intentional, and waste-free. Traditional home mixology often requires buying full-size specialty ingredients for just one or two drinks, creating unnecessary clutter and waste. We set out to change that by rethinking the experience through beautifully curated cocktail boxes with perfectly portioned ingredients.

Today, The Mixologer is a premium lifestyle and gifting brand focused on connection, hosting, and memorable moments.

Our Mission

We bring people together by facilitating fun and unforgettable drinking experiences through cutting edge products.

Who are The Mixologer content creators?

Content creators at The Mixologer have a natural appreciation for elevated experiences and know how to bring them to life through thoughtful, visually compelling storytelling. They value aesthetics, intention, and quality, whether they’re styling a cocktail moment, hosting friends, or capturing the details that make an experience feel special. They don’t need to be professional bartenders. They focus on approachability, confidence, and creating content that feels inviting rather than intimidating. Above all, they align with our belief that premium moments should feel effortless, authentic, and meant to be shared.

Content Deliverables

You will be provided with a curated Mixologer cocktail box and a promo code. Content must be filmed within two weeks of receiving products.

The cocktail kit includes portioned ingredients including; premium spirits, mixers, garnishes, and tools needed to craft elevated cocktails at home.

We’re looking for content that captures the heart of The Mixologer: bringing people together over unforgettable cocktails. This isn’t about staged product shots or solo sipping. It’s about real moments, real connections, and real fun. This will include;

2–3 Instagram Reels featuring The Mixologer in a social, lifestyle-driven setting, with your provided promo code in the caption.
Instagram Stories linking directly to our website with promo code included on at least one slide.

Content Specs

Video Length: 30–90 seconds per Reel
User Tags: Please tag @themixologer and add us as a collaborator
Hashtags:

#TheMixologer

Plus one of the following: #ad #sponsored #gifted #MixologerPartner

What We Are Looking For:

What We’re Not Looking For:

People engaging with each other while enjoying the drinks.
Laughter, conversation, cheers-ing, and that “you had to be there” energy.
Cocktails being part of the experience, not the sole centerpiece.
Trending audio is welcome if it fits our general tone, the scenario and is appropriate in nature.
Natural feeling content, not scripted or salesy.
Verbal use (either direct to camera or voice over) of talking points below
Clear, appropriate glassware for each cocktail (we can help here).

Unboxing-only videos.
Talking-head testimonials.
Solo content that doesn’t reflect a social setting.
Close-ups of only making the drinks without people or interaction.
Text-on-screen ONLY without talking.
Poor framing and lighting.

Suggested Talking Points

The Mixologer makes a standout gift, especially for hard-to-shop for friends, family and coworkers.
It’s the easiest way to explore new spirits and cocktails without stocking a full bar.
Everything is perfectly portioned. No waste, no guesswork, no overbuying ingredients.
Hosting is easier because you’re not playing bartender all night.
It’s foolproof. You’re guaranteed a delicious cocktail every time.
For whiskey or bourbon lovers, the Ultimate Old Fashioned Box is a must. The Top Shelf version features spirits you won’t typically find at your local liquor store.
The experience feels high-end without being intimidating.
It’s about creating memories and experiences, not just opening a box.

FAQs

Will I get a promo code?
- Yes a promo code will be provided to you!
Will I have my own link?
- Yes, you will have a link so we are able to track sales generated from your efforts.
Will I get free product?
- Yes, you will choose which kit you will create with! Please note, there will be some guidelines on what kits you are able to choose based on our current marketing efforts.
Can I pick which product(s) I get?
- Yes, however it is dependent on our marketing calendar and/or holidays.
Who can I reach out to if I have questions?
- You can reach out to julianna@themixologer.com with any questions and additional needs you may have.